Songwriter/s: Amanda Ava Koci (Ava Max), Andreas Andresen Haukeland, Henry Walter, Madison Love & William Lobban-Bean As of late September 2020, the video has a total of 615.2 million views and 4.6 million likes. The video did cause a lot of controversy, for downplaying domestic abuse. Directed by filmmaker Shomi Patwary, the video shows Max and a love interest (played by model Prasad Romijn), fighting and Max throws kitchen knives, rips his clothes and eventually leaves him to burn in a house she sets on fire. The music video for “Sweet But Psycho” was uploaded to YouTube on the 27th August 2018. Many mental health organisations in Ireland attempted to have the song banned from the radio, as they believed it stigmatized mental health and also downplayed the real life traumatic experiences of those in abusive relationships. In the end, the guy loves all of her sides – sweet, psycho (as he likes to call it).” The song (and later, the music video) was met with both positive feedback, but also negative. But in reality, she’s just a strong, independent female. She thinks she’s going out of her mind and psycho. “Sweet But Psycho” is a pop, dance-pop and electropop was apparently inspired by Max’s interactions with her parents, but elaborated on the track’s true meaning in an interview with radio JAMS 96.3: “The track is about a girl who is misunderstood in a relationship. “Sweet But Psycho” was written by Max, Andreas Andresen Haukeland, Henry Walter, Madison Love and William Lobban-Bean, with producer Cirkut (Henry Walter) in charge of production. “Sweet But Psycho” was the debut single from American singer Ava Max and her debut album “Heaven & Hell”, which was released earlier in the month, on the 18th September 2020.
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